The use of subliminal techniques in print communication media has been going on in the United States at least since the World War I period. For example, Norman Rockwell's first cover on The Saturday Evening Post during 1917 incorporated embedded SEXes. Whenever an embedded word or picture accidentally became consciously visible, the readers would pass it off as a joke, an accident, or a product of their imaginations. Serious commercial experiments with subliminal messaging were conducted in the mid 50-s. On June 22, 1956, the British Broadcasting Corporation experimented with projecting subliminal images on television. Pictures were flashed on the screen too quickly to be seen consciously, but they did make an impression on the subconscious. The BBC experiment was followed byexperiments by the Canadian Broadcasting Corporation, Mexico's Televisa commercial TV and radio network, US TV station WTWO in Bangor and many more. Experiments were not limited to television. In 1958, radio station WAAF in Chicago broadcast "subaudible" commercials. Seattle's KOL broadcast hardly audible taped messages "below" the music played by its disc jockeys. "How about a cup of coffee?" was one, and "Someone's at the door" was another. On December 8, 1972, The New York Times reported that In-Flight Motion Pictures, Inc. would begin selling subliminal commercials embedded in the movies they would distribute to all the major airlines. Stores across the country are reducing theft an average 30 to 50 percent by broadcasting subliminal messages such as "I will not steal" and "We are watching you". Stimutech, Inc. of East Lansing, Michigan markets a computer video system that flashes subliminal messages on your television while you watch the regular programming. The subliminal messages are prepared by a team of psychologists to change the thinking patterns and behavior of the viewer.
The most known experiment with subliminal messaging was conducted by a marketing researcher and psychologist James Vicary in 1957 during the presentation of the moviePicnic. Every 5 seconds the words "Hungry? Eat popcorn. Drink Coca Cola" were projected for 0.003 seconds. That is extremely fast. What you see in the picture on the left, for example, flashes for 0.04 seconds. Sales of popcorn and Coke in that New Jersey theater increased 57.8 percent and 18.1 percent respectively. Numerous scientific researches following these experiments confirmed beyond any doubt that subliminal messaging works. When advertising industry and government agencies understood the potential of subliminal messaging they started investing millions in developing andperfecting of subliminal techniques, which can be used not only for marketing, but also for propaganda and mind control. In 1962 Vicary suddenly confesses that he fabricated the results of his experiment... Why would someone discredit himself in such way? It's obvious that he was paid to do so by those who use subliminal messages to manipulate you. Remember the quote from "Usual Suspect" : The greatest trick the Devil ever pulled was convincing the world he didn't exist... That's exactly the trick they are trying to pull, I.E. convincing the world that subliminal technique does not work. And they did a pretty good job. There are so many people that refuse to believe that a secret technology which modifies behavior invisibly, channels basic value systems, manages human motives and drives them into pathological behaviors in the interest of special power structures has existed and been in widespread use for years. They will call you crazy if you'll dare to say anything like that, and yet subliminal messages are being bombarded at you continuously throughout the day, through books, movies, magazines, television, radio and music. Every newspaper, every poster, every magazine in America has subliminal messages embedded in the pictures.
So how can something that we don't see affect our behavior? Well, UNNOTICED doesn't mean UNSEEN. Let us first understand how our perception works. As you know, our mind consists of two interacting parts: consciousness and subconsciousness. Thesubconscious part of mind operates below the level of conscious awareness, it controls reflexes and automatic functions and handles the processing and storing of incoming information. Subconsciousness is able to process 20,000 bits of information simultaneously, while consciousness can deal only with 7 ± 2 bits of information at the same time.
Instead of the simplistic five senses of Aristotle—sight, hearing, taste, touch, and smell— there are at least thirty-seven known, differentiated sensory inputs into the brain. All the information picked by these senses is sent to the brain and absorbed by subconsciousness, however, only very concrete and relevant data is passed to the conscious mind, after it has been edited and redacted. All the rest remains ignored. A good example of this is the Cocktail Party Effect : You can talk with a friend in a crowded party and still listen and understand what he says even if the place is very noisy. You can simultaneously ignore what another nearby person is saying, but if someone over the other side of the room suddenly calls out your name, you notice that sound and respond to it immediately. Interesting that certain words like SEX, BLOOD, DEATH, FUCK and such have the same effect in triggering your attentionas your name.
So, only the information considered as "relevant" goes to the consciousness. Non essential information, short or vague stimuli go directly into storage without reaching your awareness. Important to stress that it's NOT discarded, but stored. E V E R Y T H I N G you have ever experienced in your life, from every stranger's face you've glanced at in a crowd to every spider web you gazed at as a child, can be retrieved from your memory by hypnosis or by electrical stimulation of the brain cells in temporal lobes. Hence whatever was subliminally put into your brain will stay there forever and in the right circumstances will trigger the right reaction in you.
The most common subliminal message is S E X.
Screenshot from HouseS06E05
The word SEX in print media is usually embedded into hair, creases in clothing, facial lines, or rough background surfaces. Another technique is to write numerous SEXes in interweaving mosaic-like manner on a transparent overlay which can be superimposed onto any photograph at any intensity level desired.
Another interesting technique is embedding of anamorphic images—kind of what you see when you look into a funny mirror at an amusement park or into a shiny coffee pot at home. These distorted, often grotesque images serve as a decoy for the real message which can be hidden within the ground (foliage, flowers, landscapes, reflections in bottles, ice cubes, symbols, and so forth). Although it is not consciously obvious, it may very well be obvious to our subconsciousness and recorded there.
A surprisingly large amount of subliminal death symbolism is also utilized—skulls hidden in ice cubes, clouds, etc., the word DEATH or DETH often hidden in backgrounds.
During the evolutionary development of humans, subliminal perceptions were certainly involved with survival and adjustment. Creative innovators such as artists, poets, writers and composers have utilized man's subliminal potentialities for many centuries. In at least one Rembrandt painting, for example, a hidden SEX appears. Paintings of Monet are also abundant with it.
"We are convinced that there is no subliminal advertising in America today" said Charles F. Adams speaking for the AmericanAssociation of Advertising Agencies in 1981. Isn't that so? See for yourself.
This video highlights the letters in the steam.
In this advertisement the word SEX is embedded in the ice cubes. It's quite ambivalent but for you subconscious mind it's enough. If you can't see it click the image to see the highlight. Remember, that subliminal messaging is illegal, so they will always have an excuse for that, like : Oh, it's just a coincidence; It's only your morbid imagination; It's your filthy mind that made you see it this way...Yeah right.
In this Aussie ad from the 80-s the ice cubes conceal multiply words SEX and an image of a female profile with a wide open mouth leaning towards erected male member. This one is pretty hard to deny, so the company's excuse was " bad joke by the designer". Click the image for close-ups.
Coca Cola has been using subliminal techniques for a very long time. Sex embeds can be perceived even in this antique poster :
In this Krispy Kreme commercial aired on NBC you can see the slogan "So good, you'll suck dick"... Their excuse was that the on-air graphics operator got this image from Google Images and used it without thorough examination. This is of course not true. They knew exactly what they're doing, it was totally intentional
Watch the clip here.
Brain is highly sensitive to dissonant elements of a picture, like scenes that make no sense or violate cultural taboos. Unconscious perceptual sensitivity appears most acute when the stimuli involve a cultural taboo related to reproductive behavior (sex) and death. That's why Peter Heering put a skull in their ice cubes. (Click for close-up)
It is difficult to rationalize death symbols' ability to sell booze. Perhaps it's got something to do with Freudian concept of death wish or death instinct. Or maybe defying death, even subliminally, may enhance a drinker's self-image of masculinity and virility. No one knows why for certain, but death sells extremely well. Here' s another ad using death symbolism: 
This is of course not a real subliminal message. They won't tell you when they do a real one.
Beer ad that used wood chips for the idea that the beer has a "smoked" flavor:
Click the image to see another idea they're trying to associate with their beer.
Another sexual message from Heineken:
Click the image if you don't see it.
Pepsi Cola. According to Michael Tsarion, ancient Egyptians used the word pepsi for Satan. Let's see what Pepsi is selling us :
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Hidden image and the word SEX in this advertisement for Kent cigarettes :
SEX on Skittles pack:
The skyscraper's lights spell the word SEX. I've also heard that the game is full of sexual images :
Also the Street Fighter EX logo renders the magical word.
Embedding of figure-ground.
What you see when you look at an ad is called figure and it is always against some ground. Black letters on this page, for example, are figure. You don't attend to the white shapes around the letters that serve as ground, but you should in the next image :
Click the image if you can't see it.
While decoding incoming information the subconsciousness goes through all possible interpretations that could be associated with it. The final meaning that will be sent to the consciousness is given according to the context in which the information appears. So, for instance, the middle character in the image on the right will be interpreted as B if you read from the left and as 13 if you read from the top. Thus the ambiguous figure in the top image appearing in the context of dance classes was interpreted as a dancing couple, but your subconsciousness also saw the topless figure and was emotionally triggered by it. Most likely that if instead "Junior Jazz Dance Classes" it said "Hooters"— breasts would be the first thing you see. In this ad for Kool cigarettes the word SEX is hidden in the tattoo on the guy's wrist. Notice that the slit on the back of his hand is not correct anatomically, it was photoshopped to create sexual association. "SEX is also hidden in the texture of the vamp's dress. Ghostly faces appear in the background as well. Pay attention to the overlapping "OO" in the word "KOOL". This is Vesica—a mystical yonic symbol referring to female genitals. It is being widely used in the logos of different corporations.
click the picture for close-up. That's how a normal hand should look, but this is certainly not how a normal hair looks.
The same old trick with hair, but what is the pumper guy doing back there?
Where there's smoke there's not only hydrogen cyanide. There's also a lot of sex.
In this "hard pack" ad they put something hard into his left hand.
In this Benson & Hedges ad the message to your subconscious mind is : Our cigarettes beat cancer.
In this "More Doctors Smoke Camels Than Any Other Cigarette" commercial from 1949 you can find SEX embeds in the dress lacework.
Click here to watch the commercial.
Hypnotized patients can read reversed, mirrored and upside-down texts at a normal speed rate. It means that subconscious mind decodes any text, no matter how it's written.
Here's an example of subliminal message employing this principle:
This technique is called Backward Masking. It also applies to words spoken or sung backwards. The Beatles started using backward masking on their White Album with the song "Revolution Number Nine." The song repeatedly says: "number nine, number nine." Played backwards it becomes "turn me on, dead man." Rumors swept the world, "Paul is Dead!" Material on Paul's death was embedded in the Magical Mystery Tour album in the last few grooves of the song "Strawberry Fields." A low volume voice says :"I buried Paul." Many other famous Pop and Rock bands used backward masking in this song to express satanic, sexual, suicidal or any other messages.
$ exchange?
What is being exchanged here?
Mega...what?
Has Parents magazine changed its name?
